The Chic Moms Guide

As a model, designer, entrepreneur and mother of three, Kimora Lee Simmons keeps her beauty routine simple – a comprehensive system of high performance products that deliver great results.  To meet the changing needs of her own skin, in March 2012 Kimora debuted her clinically proven, high performance skin care line called Shinto Clinical designed to work wonders on the skin of evolving women.

As a lifelong skin care enthusiast armed with her grandmother’s strict regimen for luminous skin – a recipe held tightly– Kimora partnered with Makari de Suisse to develop a luxurious, results-driven line.  Together they formulated a divine blend of ancient Asian ingredients and the latest breakthroughs in Western bioactive technology to combat the most problematic skin care concerns.

Backed by renowned New York dermatologist Dr. Eric Schweiger, Shinto Clinical promotes long term anti-aging benefits while restoring skin’s luminosity and vitality.  The secret lies in OMEGAPEARL-18®, an exclusive, clinically proven anti-aging complex formulated from Pearl Powder, Wakame Kelp and Beta-Glucan Mushroom to combat one of the most problematic concerns of pre-mature aging – skin inflammation. Shinto Clinical is packed with anti-oxidant/anti-inflammatory ingredients that have been fused into state-of-the-art delivery systems to rejuvenate and nourish skin.

“As a little girl, I watched in wonder as my mother and grandmother stood at the mirror paying meticulous attention to their skin,” says Kimora.  “As a woman, I’m proud to take those traditions and combine them with clinically proven science to create an ultra luxurious skincare line for all women.  I am humbled to be able to bring this hybrid of ancient and modern skincare to women of all complexions and cultures.”  

The collection debuted with eight clinically tested products including: Wash Away The Years® Anti-Aging Peptide Cleanser, Watch Your Tone® Anti-Aging Peptide Toner, Micro Manage Instant Microdermabrasion Cream, Wrinkle Shrink® Instant Wrinkle Eraser, Pore It Out® Instant Pore Concealer & Treatment, All Evens Out Skin Lightening Treatment, @Lash® Eyelash Growth Enhancer and Smooth Answer Anti-Wrinkle & Moisture Boost Cream.  With prices ranging from $32 to $68, Shinto Clinical made its debut on “QVC’s Buzz From The Red Carpet Live in LA” with Kimora in late February 2012. 

The line is currently sold in the United States at Nordstrom stores nationwide, Rob Robinson/Fred Segal in Los Angeles ShintoClinical.com, and QVC.com with a second QVC appearance slated for April 27th 2012.  In addition, Shinto Clinical will make its Canadian debut on April 14th 2012 on The Shopping Channel. 

Healthy Directions, a leading health publisher and provider of proprietary, doctor-formulated nutritional supplements, announced today the launch of beauty and health expert Dr. Aaron Tabor’s new line of synergistic skincare products and dietary supplements designed for discerning women looking for an effective way to naturally reduce the signs of aging from the inside out.

Available exclusively through HealthyDirections.com, the new collection of anti-aging skincare solutions is formulated from clinically proven ingredients that nourish, protect and repair the skin both inside and outside, from head to toe. Dr. Tabor’s “Inside Out Beauty” philosophy is designed to help women take care of their skin “full force, full time” and includes a proprietary combination of scientifically proven ingredients he calls the Neurocellular Core-T Complex. Dr. Tabor’s skincare formulations also follow strict European safe beauty standards and are pure and free of any known harmful ingredients. 

“Contrary to what we may be told by plastic surgeons and dermatologists, new nutritional science confirms we can reverse the signs of aging by using full force ingredients throughout our lifespan,” says Dr. Tabor. “By combining topical treatments at the appropriate concentrations with supplemental nutritional ingredients internally, the result is a medical synergy that fights and reverses the visible signs of aging in each layer of the skin. Working with Healthy Directions has enabled me to bring this synergistic line of anti-aging products to life, providing people with the tools they need to combat the effects of aging in their twenties, thirties, forties, fifties, and beyond.”

Dr. Tabor’s new line of skincare products include:

• Good Morning Duo – This daytime dual system was developed to work together to address the signs of aging and support inner and outer beauty with a synergistic topical cream and a potent nutritional supplement. Containing science-based ingredients proven to work together, Good Morning Duo includes Good Morning Anti-Aging Moisturizer, to hydrate and nourish the skin all day long, and Good Morning Anti-Aging Beauty Nutrients, a beauty supplement that complements the daytime cream by hydrating and moisturizing the skin from the inside out.

• Good Night Duo – This nighttime dual system combines science-based nutrients in a topical cream and ingestible supplement that work hand-in-hand to address the signs of aging from the inside out. The highly effective duo includes Good Night Collagen Rejuvenator Cream, a lipid-rich cream that fights the signs of aging while you sleep, as well as Good Night Replenishing Beauty Nutrients, a nighttime supplement that repairs free radical damage that ages skin cells, restores hydration, and rebuilds the moisture barrier during sleep.

• 60-Second Face Lift Instant Firming Gel – Formulated to simulate a younger look in seconds, Dr. Tabor’s 60-Second Face Lift uses scientifically-studied nutrients to immediately tighten and firm skin, erasing the appearance of fine lines and wrinkles. Working instantly for noticeable results, the highly effective ingredients in this product also continue to work all day to improve the skin’s appearance in the long-term.

• Dramatic Rescue Anti-Aging Wrinkle Serum – A must-have for every woman, Dramatic Rescue is a deep treatment product that works to reduce the signs of aging on the skin. An intensive serum composed of clinically researched anti-aging peptides and collagen-supporting nutrients, Dramatic Rescue safely reduces wrinkles, dryness, and increases firmness with noticeable results in as little as three days and continues to improve the skin the longer you use it.

Additional Healthy Directions products from Dr. Tabor include a cleanser with exfoliant, eye cream and a collection of Slim & Beautiful Diet products.

Dr. Tabor joins the team of expert doctors at Healthy Directions, leaders in the fields of alternative and integrative healthcare practices who have earned reputations as the world’s leading authorities in natural healing. Their goal is to help people live longer, healthier, and more vibrant lives through natural remedies, lifestyle changes, and cutting-edge nutritional therapies.

“We know consumers are constantly looking for safe, all-natural options to fight the signs of aging. Dr. Tabor, one of the top physician researchers in the country, has met that need with his new collection of products that target each of the seven layers of the skin from the inside out – a new concept that is changing the way we think about skincare,” said Healthy Directions Executive Vice President Connie Hallquist. 

In addition to offering Dr. Tabor’s new line of products, the Healthy Directions website will feature information on Dr. Tabor’s skincare philosophy, and include tips for optimal total body beauty. One can also review nutrients known for repairing the skin, healthy food recommendations, general tips for optimal wellness and skincare regimens.

To learn more about Dr. Tabor’s skincare products, visit www.HealthyDirections.com.

With Earth Day right around the corner, the Avalon Organics® personal care brand wants to remind beauty consumers about the importance of going green!

Avalon Organics has announced its transition to the NSF/ANSI 305 Standard for personal care products containing organic ingredients. Because it can be hard to know which brands are “greenwashers” and which brands are truly sustainable and high in organic content, this certification makes it easier for consumers to tell the difference.

Unlike organic foods and beverages, the United States Department of Agriculture (USDA) has yet to create specific organic standards for formulating and labeling personal care products that contain organic ingredients, so it is difficult for consumers to tell what portion of a product is truly organic, even when labeled as such. NSF/ANSI 305, the American National Standard specific to personal care products that contain organic ingredients, establishes the materials, processes, production criteria and conditions that must be met in order for a brand to make organic content claims. Under this standard, all personal care products with “contains organic ingredients” claims (other than in ingredient lists) must contain a minimum organic content of 70 percent. Additionally, formulas must only contain ingredients that have gone through rigorous evaluation by a scientific panel and have been approved by the NSF/ANSI 305 joint committee.

“Creating just one efficacious, cosmetically elegant formula that meets the NSF/ANSI 305 standard is a daunting task in itself, so reformulating the entire line was an enormous accomplishment,” said Emma Froelich-Shea, senior vice president, marketing and R&D of Hain Celestial Personal Care. “The transition was three years in the making, but we’re committed to meeting the standards and the expectations of our consumers, no matter what. This Earth Day, we want to reaffirm our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety.”

Renowned green lifestyle expert Sophie Uliano adds, “More and more people are shopping for organic foods and beverages to avoid ingesting harmful chemicals, yet a lot of personal care products out there contain potentially toxic, irritating, harsh and, in some cases, purported cancer-causing ingredients. Because many of these substances can be absorbed into the body through the skin, I believe we should avoid them in our body care products and instead look for products that are truly clean, pure and made from organic and natural ingredients that are both effective and safe.

To turn over a new leaf this Earth Day, start looking for the NSF Contains Organic Ingredients seal on your personal care products to be certain they contain a high level of organic content. 

Avalon Organics® products are available nationwide at Whole Foods Market, Target, Walmart, drug stores, grocery stores and natural food stores as well as at www.avalonorganics.com.

AVEENO  is launching the BE AN ACTIVE NATURAL Fund to award individuals and organizations that are creating positive change in their communities.  Eight $10,000 grants will be awarded throughout the year to consumers whose work impacts the lives of others through one of these three categories:

• Inspiringothers to see their natural and inner beauty 
• Educating about the values of an active and healthy lifestyle 
• Preserving, restoring and improving the local environment

“As ingredients, ‘active naturals’ nurture skin and hair to make it healthy and beautiful; people can be ‘active naturals’ too, by caring for their communities to make a beautiful difference,” said Cory Price, Group Product Director for AVEENO Skincare at Johnson & Johnson Consumer Companies, Inc.

The AVEENO brand established the Be An Active Natural program in 2011 to inspire people all over the country to care for themselves and those around them, collectively making the world a more beautiful place.  The fund is the Brands way of encouraging and supporting consumers who continue to embrace the lifestyle of active naturals. Throughout 2012, AVEENO will be giving $300,000 in grants to individuals and organizations to support their efforts in creating positive change.

To enter to win or to vote for the Active Naturals who inspires you, go to the AVEENO Facebook page (www.Facebook.com/aveeno) for full program details.  The call for entries began on April 10, 2012, and will end on October 31, 2012.  Winners will be announced on a monthly basis starting in May 2012.  

Vichy Laboratoires has announced that its internationally best-selling serum, Vichy LiftActiv Serum 10, was named a winner in the Marie Claire 2012 Prix d’Excellence Beauty Awards, appearing in the May 2012 issue. Now in their 26th year, this annual awards feature is considered the global gold standard in beauty.

Marie Claire magazine, powered by an esteemed jury of 15 international beauty editors, tested the newest skincare, makeup and body products to determine 2012′s best beauty innovations. Vichy’s LiftActiv Serum 10, recognized in the “Anti-wrinkle Treatment” category, was one of only six products to receive a top international prize.

“It’s with great pride that we accept this prestigious global honor from Marie Claire magazine. The 2012 Prix d’Excellence Beauty Award is a true testament to our product formulators to launch a serum that is truly innovative in the antiaging category,” said Vichy Vice President of Marketing Marianna Trofimova. “We’re thrilled that Marie Claire’s panel of international beauty editors agrees that the Vichy LiftActiv Serum 10 is not only efficacious, but pleasurable as well. Vichy Laboratoires is very excited to bring this serum to the U.S. consumer next month.”

Marie Claire 2012 Prix d’Excellence Beauty Award: Anti-wrinkle treatment: Vichy LiftActiv Serum 10

“A potent combination of hyaluronic acid; ceramides; thermal water from Vichy, France; and rhamnose (a skin-enhancing sugar found in plants) penetrates deep into the skin to de-puff, reduce the appearance of fine lines, and stimulate cell renewal. And talk about instant gratification: You’ll notice a tightening lift after just 10 minutes, with noticeable results within a month” wrote Marie Claire in the May 2012 issue.

Vichy LiftActiv Serum 10 ($52.00) is the first serum formulated with a ten percent concentration of rhamnose, a powerful naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One drop of this powerful youth serum provides an instant smoothing effect with a velvety touch after just 10 minutes. After one month, skin looks transformed, smoothed with a clinically proven reduction on the look of the four main types of facial wrinkles: eye contours, crow’s feet, forehead wrinkles and nasolabial grooves. Its lightweight texture melts onto skin, leaving it smoother, softer and more hydrated. Suitable for all skin types – even sensitive skin. Tested under dermatological control, paraben free.

Vichy LiftActiv Serum 10 will be available in the U.S. at www.vichyusa.com in May 2012 and at select Ulta, CVS/pharmacy, Duane Reade and Walgreens locations beginning August 2012. For additional information about Vichy, visit www.vichyusa.com and “like” the Vichy USA Facebook page at www.facebook.com/VichyUSA.