Nina’s career started working with beauty and fashion companies (such as Sebastian International and the Christal Corporation) to create and launch products and marketing campaigns. With the rise of the internet, she then entered the world of online marketing- working with companies such as Nestlé and ConAgra on their online promotions and coupons.
Her love for shopping (and saving money) next led her to work with a NY based company to launch a series of designer sample sales in the Los Angeles area.
Finally, with all of her experience combined, Nina had a brainstorm to create promotions for beauty and fashion companies, just as she had done with large consumer packaged goods companies. DealsforDivas.com launched in September 2006 to provide deals and discounts to women age 21+ on beauty, fashion and lifestyle products. Nina recently sold Deals For Divas to a private entity.
Nina’s first book, “The Chic Mom’s Guide to Feeling Fabulous” launched in May 2008. This book is a practical guide for women to stay chic after the stork has arrived. With the rise of celebrity moms bouncing back so “effortlessly”, this book offers real women tips on staying chic in all areas of their life- including beauty, fashion, fitness, relationships with friends, spouses, children, and financial and time saving tips for moms.
In addition, her media appearances include: TV Guide, A View from the Bay, The Tyra Banks Show (for online sample sales), The Rolanda Show (topic: how to shop for your kids so you do not go broke), The Health and Beauty Revolution (topic :how to find fashion deals) and has been quoted in the Los Angeles Times.
Nina was also Naturalizer’s Summer 2007 Catalogue. She is described as a “Fashionista, Cyberguru and Devoted Mom.”
She has also conducted red carpet interviews with celebrities and directors, such as George Lucas, Jerry Bruckheimer, Isaac Mizrahi and more.
Nina also devotes her time to charity- she is on the LA board of Step Up Women’s Network and is currently working with the March of Dimes on their Celebration of Babies event in November 2009.
Nina lives in Hermosa Beach, California with her husband Kevin and two sons, Dillan and Devan.